$200 per 30-second ad. Everything included.
Pinprick produces finished, test-ready AI UGC and video ads for DTC brands at $200 per 30-second ad — script, casting, production, edit, captions, platform-ready delivery, and unlimited paid usage rights, all in. Longer cuts scale with length ($400 for 60 seconds). Scripts land within 48 hours of your brief; finished ads inside a week. No retainer, no minimums, no rights renewals.
Concept & script
Written by claims-aware copywriters, hooks varied per concept
Casting & production
Cast, shot, and directed — human creative directors review every frame
Edit, captions, overlays
Cut for paid: hook, proof, offer — not for the grid
Platform-ready delivery
Named, sized exports for Meta, TikTok, YouTube, Amazon
AI-disclosure compliance
Meta & TikTok disclosure metadata handled on every asset
Unlimited paid usage rights
No renewals, no whitelisting surcharges, ever
How $200 compares to every other way of getting an ad made.
| Option | Cost per finished 30s ad | The catch |
|---|---|---|
| Pinprick | $200 per finished 30s ad | All-in: script → delivery, rights included, inside a week |
| Human UGC creators | $150–$300 per video | Before usage-rights fees (+30–150%) and whitelisting — and you still edit the raw footage |
| UGC agency retainers | $4K–$8K per month | Typically 4–12 deliverables — roughly $500–$1,500 per finished ad |
| Tier-1 creative agency | Tens of thousands per ad | One big idea, 6–8 week timelines, rights negotiated per asset |
$600
3 ads — one format, three hooks
$2,000 / week
10 ads per week, mixed formats
Quoted in writing
Always-on pipeline, iterations on winners
Is $200 really the whole cost?+
For a 30-second ad, yes — script, casting, production, edit, captions, platform exports, and unlimited paid usage rights. Longer cuts scale with length (a 60-second ad is $400). The only thing not included is media buying: we make the ads, you run them.
Why is it so much cheaper than a UGC agency?+
We built our own production platform, so the economics changed: no creator sourcing fees, no shoot logistics, no per-asset rights negotiations. What didn't change is the standard — every ad is directed and reviewed by human creative directors before delivery.
Are there minimums or retainers?+
No retainer. You can buy a single ad to test a format. Most clients settle into a weekly cadence once the first batch proves out, but that's a choice, not a contract.
What about revisions?+
You approve scripts before production, so most ads land right the first time. If something misses the brief, we fix it. The bigger lever is iteration: winners get new hooks and variants weekly, at the same per-ad price.