The AI performance creative agency for DTC brands. Great creative. Connected to the account.
Pinprick creates the Facebook, Instagram, and TikTok ads and can manage the media that puts them to work. Already have a buyer? We work with them, too. Human creative direction connects video, static, and motion production with what your account is teaching us, so each round of creative builds on the last. Websites, CRO, SEO, AEO, and wider marketing support are available when growth needs more than the next ad.
| Traditional performance creative agency | Self-serve AI tool | Pinprick | |
|---|---|---|---|
| Team | Strategists, a creative director, editors, designers, sometimes in-house talent | You, plus whatever software credits your plan includes | Human creative directors and copywriters running an AI production line |
| Turnaround | Typically measured in weeks from brief to first batch, then revision rounds | Minutes per clip, then your own hours to script, judge, and edit | Scripts within 48 hours, finished ads inside a week, then weekly drops |
| Volume | Capped by headcount; more ads means more people or a bigger scope | Capped by your team's time and the credits you buy | Unlimited production, steered by what the account rewards |
| Formats | Broad, depending on who is on staff | Mostly avatar UGC clips; other formats need other tools | Twelve families: UGC, street interviews, podcast cuts, tutorials, explainers, statics and more |
| Usage rights | Often licensed by term or channel, with talent buyouts priced separately | Depends on the plan; read the terms for paid media use | Unlimited paid usage rights on every ad, included |
| Cost structure | Retainer or project fee, usually with a minimum term | Monthly subscription, plus the hours your team spends operating it | Eligible ad-production engagements: $0 per ad plus a percentage of ad spend. Media buying and growth services scoped separately |
The account decides what we make next. Every week, a mixed-format drop.
Performance creative is a loop, not a deliverable. The first week is a brief to finished ads. Every week after that is a read of the account, a plan, production, delivery, and a new read.
Read the account
Each week starts with what your ad account is rewarding and what is fatiguing: formats, hooks, angles, audiences. We work with your existing buyer or manage the media as part of an agreed scope, then use the results to decide what to make next.
Plan a mixed-format drop
We pick a mix, not one format. A winning UGC angle gets a street-interview cousin and a static. A fatiguing concept gets a new hook family. Everything is planned as a beat sheet before a frame is rendered.
Script and claims review
Scripts land within 48 hours of a brief. Claims are reviewed before production, which matters most for supplements, pet health, skincare, and anything else the platforms watch closely.
Produce under human direction
Casting matched to your customer, your product rendered into the scenes at true scale, every frame reviewed by a human creative director. Anything that looks synthetic gets killed before you see it.
Deliver platform-ready
Platform-ready exports and captions for the channels in your brief. Your buyer or our media team launches the ads, the account talks back, and the next loop starts.
Your account. The team you need.
Keep your existing buyer or have Pinprick manage creative and media together. Eligible production engagements include paid usage rights and use a percentage-of-spend fee, with no separate per-ad charge. Media management and wider growth work are scoped separately. See pricing for the eligibility check.
Why mixed-format, not just UGC
UGC fatigues. So does every other format, which is why a Facebook ad creative agency that only makes one shape runs out of road. We produce UGC testimonials, street interviews, podcast cuts, tutorials, unboxings, skits, animated explainers, and statics from the same brief, so when one shape fades the next one is already in the account. Our AI UGC agency page covers the UGC lane in depth, and the annotated examples show five finished ads across four formats.
Why AI-native changes the economics
AI production under human direction helps us develop and iterate across more concepts. For eligible ad-production engagements, we charge a percentage of agreed ad spend with no separate per-ad production fee. The rate, covered spend, and scope are agreed before work starts. Compare it with a human-creator shop on Pinprick vs a UGC agency.
Do you run media?+
Yes. We can manage media buying alongside ad creative, with the channels, budget, reporting, and fees agreed in the scope. If you already have a buyer or agency you like, we can handle creative production and work with that team. The percentage-of-spend production offer does not automatically include media management.
Do you replace my agency?+
We can own creative and media together or work alongside your existing team. Start with the gap you need filled. If a website, conversion issue, or search opportunity needs attention, we can bring those capabilities into the same growth plan under an agreed scope.
How do you decide what to make each week?+
From the account. We look at which formats, hooks, and angles are getting spend and which are fading, then plan a mixed-format drop that doubles down on what works and tests the next shape before the winner fatigues. Your brief and brand guidelines set the boundaries; the account sets the direction.
What about brand guidelines?+
They go into the brief and into production. Logo, palette, type, tone, banned words, claims you can and cannot make. Human creative directors review every frame against them before delivery. If something needs a change, revisions are included inside the week.
How is this different from an AI UGC tool?+
A self-serve AI UGC tool gives you software to operate. Pinprick handles the creative strategy, scripting, production, review, and delivery across video, static, and motion formats. Eligible ad-production engagements use a percentage-of-spend fee with no separate per-ad production charge. Media buying and wider growth work are quoted separately.
Want proof before a call?
Drop your store URL. We storyboard two ads for your brand with your actual product and send you a private link within 48 hours. Free, no call needed.
Keep your buyer. Swap in a production line.
Tell us your brand and what is fatiguing in the account. We reply within one business day.