The AI performance creative agency for DTC brands. We make the ads. You keep your media buyer.
Pinprick is an AI-native performance creative agency. Creative only: we produce the Facebook, Instagram, and TikTok ads, and your media buyer or agency keeps running the account. One brief in, scripts within 48 hours, finished ads inside a week, then weekly mixed-format drops across twelve format families, steered by what your ad account is rewarding. Human creative directors review every frame, compliance and AI-disclosure metadata are handled, production is unlimited, and the price is $0 per ad with a percentage of ad spend as the only fee.
| Traditional performance creative agency | Self-serve AI tool | Pinprick | |
|---|---|---|---|
| Team | Strategists, a creative director, editors, designers, sometimes in-house talent | You, plus whatever software credits your plan includes | Human creative directors and copywriters running an AI production line |
| Turnaround | Typically measured in weeks from brief to first batch, then revision rounds | Minutes per clip, then your own hours to script, judge, and edit | Scripts within 48 hours, finished ads inside a week, then weekly drops |
| Volume | Capped by headcount; more ads means more people or a bigger scope | Capped by your team's time and the credits you buy | Unlimited production, steered by what the account rewards |
| Formats | Broad, depending on who is on staff | Mostly avatar UGC clips; other formats need other tools | Twelve families: UGC, street interviews, podcast cuts, tutorials, explainers, statics and more |
| Usage rights | Often licensed by term or channel, with talent buyouts priced separately | Depends on the plan; read the terms for paid media use | Unlimited paid usage rights on every ad, included |
| Cost structure | Retainer or project fee, usually with a minimum term | Monthly subscription, plus the hours your team spends operating it | $0 per ad, a percentage of ad spend. No retainer, no minimum term |
The account decides what we make next. Every week, a mixed-format drop.
Performance creative is a loop, not a deliverable. The first week is a brief to finished ads. Every week after that is a read of the account, a plan, production, delivery, and a new read.
Read the account
Each week starts with what your ad account is rewarding and what is fatiguing: formats, hooks, angles, audiences. Your media buyer or agency keeps running the account; we read it to decide what to make next.
Plan a mixed-format drop
We pick a mix, not one format. A winning UGC angle gets a street-interview cousin and a static. A fatiguing concept gets a new hook family. Everything is planned as a beat sheet before a frame is rendered.
Script and claims review
Scripts land within 48 hours of a brief. Claims are reviewed before production, which matters most for supplements, pet health, skincare, and anything else the platforms watch closely.
Produce under human direction
Casting matched to your customer, your product rendered into the scenes at true scale, every frame reviewed by a human creative director. Anything that looks synthetic gets killed before you see it.
Deliver platform-ready
Meta, TikTok, YouTube and Amazon exports, captions, and the AI-disclosure metadata each platform asks for. Your buyer loads them, the account talks back, and the next loop starts.
Your buyer, your account, your rights
Media buying stays with whoever runs it today. Casting made for your brand stays yours. Unlimited paid usage rights are included, so nothing expires when a winner keeps running. See pricing for the eligibility check.
Why mixed-format, not just UGC
UGC fatigues. So does every other format, which is why a Facebook ad creative agency that only makes one shape runs out of road. We produce UGC testimonials, street interviews, podcast cuts, tutorials, unboxings, skits, animated explainers, and statics from the same brief, so when one shape fades the next one is already in the account. Our AI UGC agency page covers the UGC lane in depth, and the annotated examples show five finished ads across four formats.
Why AI-native changes the economics
Traditional production prices each ad, so testing ten hooks means paying for ten ads and a buyout for each face. An AI production line under human direction makes the marginal ad close to free to produce, which is what lets us charge $0 per ad and take a percentage of spend instead. You pay when the account grows, not per asset. Compare it with a human-creator shop on Pinprick vs a UGC agency.
Do you run media?+
No. Pinprick is creative only. We make the ads and you keep your media buyer, in-house team, or agency on the account. We ask for read access to the account so the weekly drop is steered by real data, not guesses, but the buying decisions stay where they are today.
Do you replace my agency?+
Only the creative production part, and only if you want that. Plenty of brands keep a media agency for buying and strategy and use Pinprick as the production line that feeds it. If your agency also makes creative, we can run alongside it as extra volume and formats rather than a replacement.
How do you decide what to make each week?+
From the account. We look at which formats, hooks, and angles are getting spend and which are fading, then plan a mixed-format drop that doubles down on what works and tests the next shape before the winner fatigues. Your brief and brand guidelines set the boundaries; the account sets the direction.
What about brand guidelines?+
They go into the brief and into production. Logo, palette, type, tone, banned words, claims you can and cannot make. Human creative directors review every frame against them before delivery. If something needs a change, revisions are included inside the week.
How is this different from an AI UGC tool?+
A self-serve AI UGC tool gives you software: a shared avatar library, a script box, and generation credits. You do the scripting, judging, editing, and compliance. A performance creative agency hands you the finished ad and is accountable for it. At Pinprick that is $0 per ad with a percentage of ad spend as the only fee, across twelve formats, not just avatar clips.
Want proof before a call?
Drop your store URL. We storyboard two ads for your brand with your actual product and send you a private link within 48 hours. Free, no call needed.
Keep your buyer. Swap in a production line.
Tell us your brand and what is fatiguing in the account. We reply within one business day.