01 / Brand & design
Positioning & story
Audience definition, brand positioning, value proposition and messaging that make your difference clear.
Brand & design
A brand people can get behind.
Clarify what makes you different and bring it to life wherever people meet your business. Positioning, identity, packaging and product imagery, made to carry through into your website and campaigns.
A brand, brought to life
What we’re working toward
A clear brand direction and a usable visual system that carries from your product to your next campaign.
A little of our world
Distinct by design.
Brand expression, brought into the digital experience. A few examples from our website work.
The work
Every touchpoint.
The same unmistakable you.
Give a good business a distinctive presence.
We shape the scope around what your business needs.
02 / Brand & design
Visual identity
Logo, typography, color, art direction and practical brand guidelines for consistent execution.
03 / Brand & design
Packaging & product
Packaging concepts, design applications and product photography or imagery, with production requirements agreed in scope.
04 / Brand & design
Bring it into the world
Launch assets, campaign templates and brand applications that connect your website, content and advertising.
A good fit when
Sound like
where you are?
- 01
You are launching a product or giving an existing business a clearer identity.
- 02
Your packaging, website and marketing feel like different brands.
- 03
You need a design partner who can carry the direction into the actual work.
How it comes together
A clear path.
Room to learn.
Start with a focused project, or keep working together as your needs evolve.
01
Find the difference
We learn the product, audience and context, then agree on the positioning and creative brief.
02
Make it distinctive
We develop the visual direction and refine the identity or packaging through agreed review stages.
03
Put it to work
We prepare the final assets and guidelines, then carry the system into the launch materials you need.
A few useful answers
Before we
get into it.
Can you build on our existing brand?
Yes. We can work within your current identity, refresh the parts that need attention or develop a new direction. The scope follows the problem you are trying to solve.
Is photography included?
Product photography and imagery can be included. We agree on the products, shot list, production approach, usage and final assets as part of the brief.
Can you also build our launch site and ads?
Yes. Website development and advertising can be scoped alongside brand work, with the same positioning and visual direction carried across the launch.
A good next move
Let’s find your next move.
Tell us what you’re building, what needs to change and where you could use a hand. We’ll follow up to discuss fit and scope.
nick@pinprick.io